Green Brands

[Rita Wilhelm]

Take a look at some of these findings that were just released from a global study on consumer response the climate change. The report was conducted by IPSOS over nine countries (US, UK, Germany, France, Spain, Mexico, Brazil, India and China) using over 11,000 online interviews and 18 focus groups.

-79% of consumers would rather buy from companies doing their best to
reduce their impact on the environment - this is most marked in China
and Brazil, but least in the UK and US

- 89% of people are likely to buy more green goods in the next 12 months

- 35% are willing to pay a premium for green goods

- 74% of consumers feel they can actively contribute to solving Climate
Change - this figure is higher in developing countries, but lower in
developed countries

- Only 11% of respondents strongly feel their respective government is
doing enough to tackle Climate Change

I invite you to also join our new Green Brands group on Facebook. Please share your favorite green technologies and green companies.